is what triggers innovative ideas.
We foster Innovation, Collaboration and Commercialization of ideas that improve population health.
It all starts with an innovative idea. Market research is essential to sizing the opportunity and identifying the barriers to adoption.
Collaboration is important in gaining the perspectives of others, especially the perspectives of patient's, payer's and provider's. Collaboration is most successful when goals are aligned.
There are many great ideas that never achieve commercial success. Some require "changing behavior". Others are competing for the attention of organizations that are simply "time bankrupt". There are numerous adoption challenges.