is often what triggers innovative ideas.
Our focus is on fostering innovation, collaboration and commercialization of innovative ideas to improve health and healthcare.
Many of us have had an innovative idea based on our unique perspective on some problem. Market and marketing research are essential to sizing the opportunity and identifying the challenges in converting an idea into a business plan.
Collaboration is important in gaining the valuable perspectives of others. In the health and healthcare market, the necessary perspectives include those of: patient's, payer's and provider's. Collaboration needs to be more than an AdHoc process.
There are many great ideas, backed by reasonable business plan, that never achieve commercial success. Some require the very difficult task of "changing behavior". Others find they are competing for the attention of organizations that are "time bankrupt".